(mesmo assim, recomendo a leitura)
Any company that clings to this Global 1.0 paradigm is in for a rude surprise. We're not just nearing the end of that era; I believe we're past it. We've now entered the early stages of "Global 2.0," an era where the most successful companies will look for ideas and innovation anywhere to meet customer needs everywhere. Only the organizations that adopt a flexible "worldsourcing" approach to their business models will survive.